In her role as KWLA president, Professor Rouhier-Willoughby has made advocacy her focus. She is currently laying the groundwork to have language education included in the Career and Technical Education pathways in Kentucky public schools. Of particular import in this effort is the role that international companies play in the Kentucky economy (with roughly 80,000 jobs from Japanese companies and an additional 30,000 due to German companies). Given this important fact, she intends to work with the Kentucky Chamber of Commerce on this effort to expand the CTE pathways. Her work in language and cultural advocacy led to the Arts and Sciences Distinguished Service/Engagement Award in spring 2021.